OUR APPROACH
Boutique by design
Lum & Co Real Estate provides the personalised service of a boutique team, backed by the reach and capability of a larger real estate network.
Together, we bring more than 40 years of experience across real estate sales, brand and marketing. This combination brings market insight and strategic thinking to every property we represent.
Today’s buyers discover property through major property portals, search, social media, digital advertising, agent databases and direct communication. Our connected network gives us access to advanced buyer management systems and digital marketing channels that help us identify, reach and engage prospective buyers across these touchpoints.
Choosing a boutique real estate company means receiving personal attention and direct, one-to-one service without limiting how your property is marketed or where it can be seen. We combine that attention with connected reach, considered positioning, professional presentation and bespoke marketing to generate genuine interest and create stronger competition.
Personal when it matters. Connected where it counts. With you all the way.
CLIENT REVIEWS
Trusted across Auckland
Real estate is personal, and the experience matters. See what our clients have to say about working with Lum & Co Real Estate.
WHY LUM & CO REAL ESTATE
Experience where it matters
We bring together experienced real estate advice, bespoke property marketing, modern technology and connected support. Each contributes to a considered campaign designed to give your property every opportunity in the market.
Experienced real estate advice
Every property is different, and so are the circumstances of each client. We take the time to understand your property, your objectives and its position in the market. Our advice covers preparation, pricing, buyer interest and negotiation. We also help you work through the decisions that arise as the market responds.
Bespoke property marketing
Rather than relying on templated marketing, we develop a campaign around the property and the buyers most likely to be interested. We consider its position in the market, presentation, messaging and the channels used to reach prospective buyers. This helps direct your marketing investment towards generating genuine interest and giving the property every opportunity in the market.
Technology that connects
Our connected network gives us access to advanced buyer management systems and digital marketing platforms. These tools help us identify prospective buyers, manage communication and monitor campaign activity. Detailed reporting provides visibility of buyer feedback and market response, helping us make informed decisions as the campaign develops.
Support behind your sale
Behind Lum & Co Real Estate is a wider professional network providing support across compliance, administration, accounts, technology and settlements. This allows us to remain focused on your property while the operational details are managed professionally from listing through to settlement.
Local property expertise
Lum & Co Real Estate works with homeowners, investors, developers and buyers across Auckland. Our Auckland-wide perspective helps us understand how different properties, locations and buyer groups relate to the wider market.
We have particular market knowledge in communities including Flat Bush, Ormiston, Botany, Howick, Bucklands Beach and Beachlands. Our experience also extends across established and growing markets in central and wider Auckland.
Wherever your property is located, our focus is on understanding its position in the market and the buyers most likely to be interested.
SUCCESS STORIES
Strategy in action
See how we brought together property preparation, considered pricing and tailored marketing to strengthen buyer interest for a repeat investor client.
OUR NETWORK
Connected where it counts
We connect your property with New Zealand’s leading property portals, digital advertising channels and wider real estate networks. This extends your property’s reach through considered marketing across multiple channels.
We follow the professional standards of REINZ and operate within the regulatory safeguards overseen by the Real Estate Authority. Every part of our approach is designed to support your sale with professionalism, integrity and confidence.
SELLING QUESTIONS
What property owners often ask us
Curious what your property could be worth?
Receive a complimentary property report with recent comparable sales and relevant insights into the Auckland property market. We’ll help you understand what the information means for your property and your next steps.